November 24, 2009

Subliminal Advertising: A Mind Control?

You may have noticed that companies who manufacturer alcoholic beverages use beautiful women in bikinis as their primary models. Drunkenness seems to have a predictable relation to sex and provocation, so in many ways, these symbols have worked very well for the companies who utilize them and have increased their sales many times over. The same style of ad is used with cigarette advertisements. You may also notice that men and women are often seen passing a cigarette to someone, as if sharing the same addiction or vice. Both examples are used as part of subliminal advertising.

A great example of sublimated messages can be seen in advertising. The messages used in a visual medium are always masked by other things in the picture that seem to misdirect your attention. If, however, the image or word is pointed out, it becomes obvious. The same goes for audible subliminal advertising messages. The voice that is speaking the commands is indistinguishable from background music or sounds. If the masking sounds are removed and the recording is left at the same volume, then the subliminal messages are easy to hear.

However, with the multitude of varied marketing strategies today, television commercials are probably the last place where subliminal advertisements are used. Subliminal ads are a bit harder to find in newspapers and magazines, where the use of images has become the most popular way for companies to promote their products.

Advertisers have known how to harness the power of subliminal messaging for decades. They can make a connection between their product and a pleasurable experience, feeling, belief or physical drive at a subconscious level through the use of subliminal advertising. It is in the same way that advertisers use subliminal messages to try to influence your buying behaviors, and you too can use subliminal messages to influence your own behaviour. You can instill new belief systems and behaviors that are the similar to successful, confident people.

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